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Mobil Keluarga Ideal Terbaik Indonesia » Mobil Keluarga Ideal Terbaik Indonesia

Mobil Keluarga Ideal Terbaik Indonesia

Mobil Keluarga Ideal Terbaik Indonesia
Mobil Keluarga Ideal Terbaik Indonesia Merupakan Sbuah Topik Yg Kami Angkat Untuk berperan serta dalam Kontes SEO yang diadakan Pihak Perusahaan Toyota ( www.toyota.astra.co.id )dg Tema Toyota Awards SEO 2010 Yg Menjadi acuan Kata Keywords “Mobil Keluarga Ideal Terbaik Indonesia”
Lomba Ini Dibuka 7 Oktober 2010 (Jam 12:00 wib) dan ditutup Pada tanggal 31 Januari 2011 (Jam 12.00 wib), kami akan melakukan pencarian untuk “kata kunci” di Google.co.id, dan Yahoo.co.id dan menggabungkan nilai dan kemudian menentukan pemenang. Skor tersebut dihitung dengan memberikan poin ke posisi 1 – 10 pada setiap mesin pencari. Anda akan menerima 10 poin untuk peringkat 1, dan 1 poin untuk peringkat 10.
Sebagai contoh:
Situs web Anda: www.domainanda.com atau www.domainanda.com/subdomain —-> (Tidak menggunakan domain dan subdomain dengan target keyword yang di lombakan).

• Peringkat di Google: 7 = 4 poin
• Rank di Yahoo: 2 = 9 poin
• Nilai kualitas artikel = 7 poin
• Total poin untuk www.domainanda.com = 20 poin

Dg Total Hadiah kurang Lebih 40Juta Yg Akan Dibagikan Pada peserta Kontes SEO Dg Kata Kunci Mobil Keluarga Ideal Terbaik Indonesia.
Untuk mempelajari petarutan yang berlaku dalam SEO Award ini silakan klik disini.
Formulir pendaftaran dapat Anda temukan dikanan bawah halaman utama website Toyota SEO Award 2010. Anda layak jadi juara Toyota SEO Award 2010.
Dg Beberapa Kriteria Pilihan Topik Artikel Silahkan Baca Panduannya disini Click in here
Review Sekilas Mengenai Salah Satu Product Toyota

Mobil Keluarga Ideal Terbaik Indonesia

Release Date : Kamis, 23 September 2010
Media : Media Indonesia, at page 18, size 1085 mmk
Journalist : (Pun/S-2)
MEMBAYANGKAN sebuah perjalanan mudik saat libur Lebaran dari Jakarta ke Jawa Tengah melewati jalur pantai utara (pantura) Jawa tentu akan sangat melelahkan.
Pada musim mudik tahun ini, Media Indonesia berkesempatan menggunakan sekaligus menguji Kijang Innova yang dipinjamkan PT Toyota Astra Motor (TAM) untuk menemani perjalanan, dua pekan lalu.
Meski fisik dan mental sudah disiapkan untuk menghadapi kemacetan panjang khas arus mudik, pada awalnya tetap tebersit kekhawatiran apakah mobil yang dipakai ini akan mampu memberikan kenyamanan selama perjalanan atau justru akan menambah kepusingan pengendara dengan masalah-masalahnya.
Maklum mobil yang kita uji bertransmisi manual, yang sering kali membuat kaki pegal saat menempuh jalanan padat merayap yang panjang. Selain itu, di benak orang selama ini, Innova terutama yang keluaran awal, punya kelemahan pada konsumsi bahan bakarnya yang cukup boros.

Dua hal itulah yang boleh dibilang menjadi perhatian utama Media Indonesia dan tiga rekan lain saat memulai perjalanan, Rabu (8/9). Selain, tentunya ingin pula menguji ketangguhan mesin dan kenyamanan kabin beserta
perangkat-perangkat di dalamnya. Tak salah memang bila H-2 Lebaran disebut sebagai puncak-puncaknya arus mudik 2010.
Kami yang berangkat malam hari sekitar 23.30 WIB pun sudah disambut dengan kepadatan arus mulai dari Tol Cikampek.
Selama perjalanan, Kijang Innova yang dibekali mesin Toyota tipe 1TR-FE 2.000 cc VVT-i terbukti cukup andal dengan kemampuan tarikannya yang cukup mantap. Meski sejumlah karakter jalan yang kami lewati bervariasi, mulai dari padatnya jalan tol hingga jalan berliku diselingi tanjakan di Subang, mesin Innova terasa tangguh saat melewatinya.
Teknologi VVT-i juga membuat kerja menjadi lebih efisien sehingga konsumsi BBM Innova pun tak seboros pendahulunya. Enaknya lagi, mesin Innova masih memungkinkan untuk diisi bahan bakar premium bertimbal. Faktor ini tentu saja penting karena di sepanjang jalur pantura tidak banyak SPBU yang menyediakan Pertamax.
Yang juga menjadi surprise bagi kami, transmisi manual Innova tak membuat pegal kaki kiri pengemudi. Injakan kopling dengan sistem throttle by wire yang empuk serta perpindahan antargigi yang smooth sangat membantu pengemudi, terutama di saat harus berhadapan dengan kemacetan dan lika-liku tanjakan.
Di bagian belakang, penumpang juga dimanjakan dengan lapangnya kabin Innova. Dominasi warna beige di hampir seluruh ruangan terasa meneduhkan, ditambah fasilitas reclining di setiap kursinya dan AC double blower yang desainnya tak memakan tempat karena menyatu dengan atap ruang, membuat perjalanan yang panjang pun tetap nyaman untuk dinikmati.
Hasilnya, perjalanan kami yang menghabiskan waktu hampir’24 jam dari Jakarta menuju Temanggung menjadi terasa tak melelahkan dan siap melanjutkan perjalanan di keesokan harinya untuk bersilaturahim dan berekreasi. Tentu saja masih bersama Innova.

Mobil Keluarga Ideal Terbaik Indonesia

Release Date : Kamis, 05 Agustus 2010
Media : Otomotif, at page 03, size 340 mmk
Journalist : eRIE
Source : Widyawati, GM product planning & customer relationship PT Toyota Astra Motor (TAM)
Seiring diluncurkannya tipe E bertransmisi matik di varian mesin bensinnya, maka saat ini sudah ada 17 tipe Toyota Kijang Innova. Mulai tipe J (terendah), E, G hingga V (tertinggi) dan mesin bensin maupun diesel, semuanya ada. Hebat!
Tapi, kenapa begitu banyak pilihannya? “Permintaan di segmen atas buat spesifikasi Innova memang bermacam-macam, mulai dari yang paling mewah sampai yang paling simpel,” sebut Widyawati, GM product planning & customer relationship PT Toyota Astra Motor (TAM).
Lantas, kenapa tidak sekalian transmisi matik untuk tipe E mesin dieselnya? Widyawati lebih lanjut menjelaskan kalau konsumen Innova lebih banyak menyukai mesin bensin ketimbang dieselnya.
Pun begitu dengan konsumen Avanza yang membuat TAM juga tak berniat memperbanyak varian Avanza-nya. Widyawati yang ditemui pada gelaran IIMS (29/7) lalu, kembali menyebut kalau konsumen Avanza berbeda. “Mereka memang tak mempunyai banyak permintaan atas spesifikasi Avanza itu.”
Untuk Innova E A/T Bensin itu sendiri dihargai Rp 223 juta (OTR Jakarta) atau lebih mahal Rp 13 juta dari versi transmisi manualnya. “Kami tidak punya target spesifik buat penjualan Innova, sebanyak-banyaknya lah,” sahut Joko Trisanyoto, direktur pemasaran TAM.
Di saat yang sama, TAM juga meluncurkan versi terbaru dari Innova G Luxury dan V Luxury. Kali ini ada penambahan roof monitors dengan fitur DVD Player serta wireless headphone dan remote control. Khusus di V Luxury ditambahi lagi dengan side wsor(talang air) dan rear license ornament.
Lengkap, kap, kap… eRIE

Mobil Keluarga Ideal Terbaik Indonesia

Mobil Keluarga Ideal Terbaik Indonesia

Mobil Keluarga Ideal Terbaik Indonesia Idaman seluruh insan manusia tentunya.Dimana sudah sejak lama baik di pelosok hg perkotaan Mobil Produksi Toyota Cukup Handal Baik Kebutuhan Individu,Industri,Transportasi,Travel Dan lain sebagainya

Mobil Keluarga Ideal Terbaik Indonesia Merupakan Kata Kunci Yang Di Perlombakan Oleh www.toyota.astra.co.id

Mobil Keluarga Ideal Terbaik Indonesia

1.keunggulan teknis Toyota dalam pembuatan mobil keluarga terbaik:
-Kapasitas – Mobil keluarga yang ideal tentu saja harus memiliki kapasitas penumpang yang sesuai dengan jumlah keluarga ideal Indonesia. Kenyamanan adalah segalanya.

-Harga yang kompetitif – Mobil Keluarga Ideal Terbaik Indonesia tidaklah semahal mobil-mobil mewah, namun tetap memiliki fitur-fitur yang mampu menyaingi fitur pada mobil-mobil mewah tersebut.

-Fleksibilitas – Dapt digunakan untuk pergi ke kantor, berwisata, bahkan bisa dijadikan mobil kantor (mobile-office) yaitu mobil yang dijadikan kantor bergerak.

-Kenyamanan berkendara – Selain kapasitas ruang yang besar dan interior mewah, Mobil Keluarga Ideal Terbaik Indonesia juga di lengkapi suspensi dan handling yang handal sehingga dapat meredam guncangan-guncangan yang terjadi selama perjalanan dan tetap stabil.

-Irit – Tentu saja Mobil Keluarga Ideal Terbaik Indonesia harus irit akan bahan bakar. Tidak dapat diragukan lagi, Toyota-lah rajanya.

Ramah Lingkungan – Dengan kendaraan pionir berteknologi mesin hybrid elektrik/gas, mesin Toyota menggunakan tenaga yang berasal dari oksigen, dimana hasil buangannya berupa air.

Kapasitas – Mobil keluarga yang ideal tentu saja harus memiliki kapasitas penumpang yang sesuai dengan jumlah keluarga ideal Indonesia. Kenyamanan adalah segalanya.Harga yang kompetitif – Mobil Keluarga Ideal Terbaik Indonesia tidaklah semahal mobil-mobil mewah, namun tetap memiliki fitur-fitur yang mampu menyaingi fitur pada mobil-mobil mewah tersebut.Fleksibilitas – Dapt digunakan untuk pergi ke kantor, berwisata, bahkan bisa dijadikan mobil kantor (mobile-office) yaitu mobil yang dijadikan kantor bergerak.Kenyamanan berkendara – Selain kapasitas ruang yang besar dan interior mewah, Mobil Keluarga Ideal Terbaik Indonesia juga di lengkapi suspensi dan handling yang handal sehingga dapat meredam guncangan-guncangan yang terjadi selama perjalanan dan tetap stabil.Irit – Tentu saja Mobil Keluarga Ideal Terbaik Indonesia harus irit akan bahan bakar. Tidak dapat diragukan lagi, Toyota-lah rajanya.
-Ramah Lingkungan – Dengan kendaraan pionir berteknologi mesin hybrid elektrik/gas, mesin Toyota menggunakan tenaga yang berasal dari oksigen, dimana hasil buangannya berupa air.
-Harga yang kompetitif – Mobil Keluarga Ideal Terbaik Indonesia tidaklah semahal mobil-mobil mewah, namun tetap memiliki fitur-fitur yang mampu menyaingi fitur pada mobil-mobil mewah tersebut.-Fleksibilitas – Dapt digunakan untuk pergi ke kantor, berwisata, bahkan bisa dijadikan mobil kantor (mobile-office) yaitu mobil yang dijadikan kantor bergerak.-Kenyamanan berkendara – Selain kapasitas ruang yang besar dan interior mewah, Mobil Keluarga Ideal Terbaik Indonesia juga di lengkapi suspensi dan handling yang handal sehingga dapat meredam guncangan-guncangan yang terjadi selama perjalanan dan tetap stabil.Ramah Lingkungan – Dengan kendaraan pionir berteknologi mesin hybrid elektrik/gas, mesin Toyota menggunakan tenaga yang berasal dari oksigen, dimana hasil buangannya berupa air.
2.Pengalaman Kami Menggunakan Mobil Produk Toyota dalam Keseharian baik buat keluarga,Kamtor Serta Yg Lainnya… Mobil Toyota Kijang Dan Panther Cukup Bandel untuk Sgala Medan serta Perawatan Terjangkau Dan Ok
3.Salah Satu Ulasan Dari Media Indonesia
Mobil Keluarga Ideal Terbaik Indonesia itulah judulnya. Kali ini saya mencoba Peruntungan blog ini di serp Google dengan mengikuti SEO award dari Toyota pada tahun 2010 ini, saya mengambil kategori ke tiga yaitu Berita/Analisa Berita (Artikel hasil kumpulan dari berita-berita Toyota di berbagai portal berita) dan mengambil judul Harga dan Spesifikasi Mobil Toyota Avanza di Bulan Oktober 2010. kunjungi http://www.toyota.astra.co.id/ lebih lanjut.
Sebagaimana yang kita ketahui honda sangat setia dengan konsumennya dengan mengeluarkan mobil terbaru pada setiap tahun dan design yang di terapkan juga dengan mengikuti kenyamanan konsumen tentunya.

Mobil Keluarga Ideal Terbaik Indonesia

Sejak pertama kali diluncurkan, Avanza telah merebut perhatian masyarakat dengan penampilan yang menarik, serta harga terjangkau. Apalagi dengan daya angkut yang banyak, membuat MPV andalan Toyota tersebut di gemari masyarakat.
“Dari penjualan keseluruhan Toyota yang 23.000 unit per bulan, Avanza menyumbang setengah dari total tersebut,” ujar Communication Departement Manajer PT Toyota Astra Motor (TAM) Anton Jimmy ketika ditemui disela acara Tes Drive Toyota Rush di Bali, Jumat (15/10/2010).

Pria ramah tersebut melanjutkan, bahwa hingga bulan lalu Toyota mampu menjual Avanza sebanyak 12.500 unit perbulannya.
“Angka tersebut menjadikan Avanza menjadi nomor satu dalam hal penjualan diantara produk Toyota lainnya,” kata Anton.
Setelah mengalami beberapa kali penyegaran, kini Avanza tampil lebih elegan, dibanding versi lawasnya.
Avanza hadir dengan dua pilihan mesin 1.300 cc dan 1.500cc VVTI. Saat ini MPV tersebut dijual dengan harga ‎?dari Rp 133.6 – Rp 171 jt. Dengan pilihan tipe mulai dari 1.3E MT sampai 1.5S AT.

Kategori : Berita/Analisa Berita (Artikel hasil kumpulan dari berita-berita Toyota di berbagai portal berita)
Judul Asli : Toyota Avanza Tetap Nomor Satu
Release Date : Jum’at, 15 Oktober 2010
Media : Okezone Otomotif
Journalist : Edo Permanadhita
Source link article : okezone.com

Mungkin anda sedikitnya ingin tahu kriteria apa saja yang di perlombakan di kontes ini dan aturan apa saja yang di terapkan di lomba SEO kali ini. Berikut kriterianya:
Peraturan:

1. Jumlah karakter dalam setiap tulisan minimal 2.500 karakter (tanpa spasi).
2. Tulisan belum pernah dilombakan pada kegiatan serupa untuk merek atau produk lain.
3. Penulisan menggunakan bahasa Indonesia yang baik dan benar.

Kategori (pilih salah satu):

1. Teknis/Informasi (Artikel bercerita tentang keunggulan teknis Toyota dalam pembuatan mobil keluarga terbaik).
2. Gaya Hidup/Wisata (Artikel bercerita tentang pengalaman terbaik bersama mobil keluarga terbaik Toyota).
3. Berita/Analisa Berita (Artikel hasil kumpulan dari berita-berita Toyota di berbagai portal berita).

Penilaian:

1. Setiap artikel yang dilombakan akan dibaca dan ditentukan pemenangnya oleh dewan juri.
2. Dewan juri berhak mengganti kategori yang telah ditentukan peserta lomba.
3. Dewan juri berhak mendiskualifikasi peserta apabila terdapat unsur-unsur kecurangan.

Kepada yang mengikuti SEO Award Toyota 2010 semoga berhasil.

Test Your Search Knowledge In New Contest

Do you think you are a Search Engine Marketing expert? If so, you will now have a chance to prove it.

Marin Software along with Search Marketing Expo-SMX West has launched the Biggest Search Geek Contest.
 

"The SMX Biggest Search Geek Contest celebrates the unsung heroes of search marketing who make SEM campaigns successful for the brands and agencies they work for every day," said Danny Sullivan, SMX West program chair and Search Engine Land Editor-in-Chief. 
 

The SMX Biggest Search Geek Contest is open to anyone who wants to answer 20 challenging questions about search marketing. The winner will receive a free trip for two people to SMX West in Santa Clara, CA February 10-12,2009.

The prize includes round-trip airfare, hotel accommodations, and passes to SMX West for the winner and a guest. The winner will also receive an award on stage from Danny Sullivan.

The winner will be chosen on who answers the most questions correctly in the least amount of time. Contestants have until the end of January to take the timed questionnaire and the winner will be notified the first week of February. The top 10 percent of contest entrants will each receive a "Search Geek" recognition award from Marin Software.

"Compared with other forms of advertising media including display, TV, print, radio, and direct mail, search marketing is certainly one of the more complex and intellectually challenging, but when done well it's also among the most rewarding," said Chris Lien, CEO of Marin Software.
 

10 Great Ways To Use Twitter To Your Business’s Advantage

Twitter is the latest web-centric communications service to explode onto the scene, and businesses have moved in rapidly. However, a little discretion goes a long way, as the users of "social" sites and services have demonstrated that they will stomach only so much commercialization of what they consider their personal space. As MySpace evolved from an upstart new kid on the block where everyone let everything "hang out" to a part of the Rupert Murdoch media empire, people who'd had enough began looking for other places. This influenced the rise of Facebook. Now that Facebook has begun acting like a "regular old corporation," too, folks are on the search again.

Your company can most definitely benefit from using Twitter. The primary use for it in business is to listen, because, as every top-performing salesman knows, listening is more important than talking most of the time. You want to hear from every customer, vendor, client, industry leader, journalist, activist, colleague and competitor who has anything to say about your product, service or business. Twitter has much in common with old-style networking, like early morning meetings at diners and water-cooler chats, except it's been "virtualized" for 21st century knowledge sharing. With that brief introduction, let's look at 10 great ways to use Twitter to your business's advantage.

#1. Listen more, talk less: If you just think of Twitter as another way to "post" your messages and advertisements, you're missing the whole point and your following will probably be nonexistent. Spend more time listening to what others are "tweeting" (posting) about you and you will gather valuable information. When you do post a message, make it something people want to know, not something you want them to know.

#2. Find your niche: Twitter's uses are limited only by your imagination, or someone else's if you're fresh out of ideas. Don't think of what you can get, but what you can offer and what you can learn. You may want to share knowledge, you may want to obtain it, or you may just want to assure customers, colleagues and others that you are available to them. You will benefit to the extent that you listen and stay engaged, which means referring back to #1 a lot.

#3. Develop a personality (or a few): A number of business bloggers have commented on how well Twitter works to humanize an otherwise impersonal entity like a corporation. A fresh and interesting personality attracts followers, and some successful firms even allow numerous voices to reach out from within the company's offices and cubicles.

#4. Eavesdrop: There are several good tools for monitoring what is being said, starting with Twitter's own search field. Search for your term(s) and when the results are displayed, you will also get a list of the current most-popular searches (to the right) so you always know what's hot at the moment. The site monitter.com, as the name implies, was developed specifically for use with Twitter, to allow simultaneous multiple searches.

#5. Build your audience: The first thing to do is post a few tweets to get a handle on how it all works, of course, and dedicate some study time to see what your competitors and companies in the same industry are doing. Make use of the "Find People" function on the top of the Twitter page to find people in your own company, your current clients and colleagues, old classmates and friends, etc. Use the "@" reply to connect directly with people, to make sure they see your tweet, and discuss matters of interest to them. When they respond with the @ reply, other folks following them may notice you and choose to follow you, too.

#6. Follow the followers: You should find out who else your followers are following, as that can give you fresh insight into the types of people to seek. Use the various search methods (see #4 above) to find subjects that relate to your industry, and pay attention to who's talking about these matters. Don't be a broadcaster, be a conversationalist, and if you do Twitter right, you will build a following daily.

#7. Be human: Too many people, from firms both large and small, represent their firms poorly by appearing to be robots on a fixed schedule. They crank out PR verbiage and automated data and don't offer anything for followers to grab hold of. You have to "throw them a line" or you will sail right by everyone.

#8. Be polite and respectful: This means that the rules for eating Thanksgiving dinner at the neighbor's house are in effect-no politics, no religion, unless you're a politician or a clergyman, of course. These subjects have no place in a business conversation, so leave them out.

#9: Play nice: Don't get emotionally involved or rant about a person, place or product. One marketing blogger called Twitter "a ship we are all traveling on," so it's important to act appropriately-or be forced to "walk the plank."

#10: Stay positive: Don't be pessimistic, and don't whine or complain about what's wrong with this or that industry or the world in general. People will follow people they like, who offer something of value, who are upbeat and who stay on an even keel. Of course, some situations require a serious, even solemn approach, but those are the exceptions and should be handled delicately. Anyone can bellyache, gripe, moan and groan. A leader, on the other hand, offers solutions.

Bottom line? Twitter is a tool, and a good one, for keeping conversations going with stakeholders, potential customers, colleagues and even competitors. It takes real-time management because it's a real-time tool, but when it's done right Twitter can be an important addition to your sales, marketing and business communications arsenal.

What’s More Important in Search? Freshness or Quality?

It's been a while since we looked at one of the Google Q&A webmaster videos that Matt Cutts does, but I found this recent one particularly interesting, considering the emphasis that has been put on freshness in search engines lately. 

How important is freshness to you as a search engine user? Share your thoughts here. 

The user question in this particular video says:

Some people are under the impression that blogs are good for SEO only if they're updated frequently. How much does frequency play into PageRank for blogs & other dynamic sites? Isn't the content more important than the simple # of posts per day/week?

Matt's response is that it is indeed much more important to have quality content, but frequency can be a nice thing to have for the users. 

Essentially, if you post more frequently, people have more of a reason to keep coming back. That can be good for page views. However, as Matt says...

"Whenever you're thinking about search engines, it's much, much, much more important to think about the quality of your content. For example, on my blog, I don't post every day. Sometimes I don't post every week. But I try to make sure that each post has something useful about it..."

Matt implies that you'll be better off in terms of search, if you wait until you can deliver some value to a post, rather than just crank stuff out that isn't that much different than stuff that's already out there. This strategy is likely to attract a lot more links, he says. 

Quality is always priority one, but I don't think that's to say that freshness doesn't count. For example, as we looked at recently,

Google's time filters (which are more readily available to searchers, courtesy of the recent redesign of the SERPs), not to mention the realtime results Google often displays, can add some benefit to providing fresh content. Brian Klais, General Manager and VP of Product Mangagement at Covario had a very interesting post at Search Engine Land looking at how the time filter may even help smaller brands get some visibility.

Of course Google has gone out of its way with Caffeinehttp://bisnispulsagratis-mu.blogspot.com/ to increase the speed at which it indexes content so it can provide the freshest results possible.

Do you take freshness into account for your search engine marketing strategy?

Google News Introduces Spotlight Video

Stop by an average American house any evening, and the odds are good you'll find the TV on.  You're much less likely to see someone curled up with a book.  Google may be onto something, then, as it's introduced a "Spotlight Video" section to Google News.

We'll admit: assuming you can read faster than a person is likely to speak, videos aren't the most efficient way of absorbing information.  Also, since lots of computer users share offices with other individuals, the videos might get passed over due to the distracting noise they'll generate.

Still, Google's algorithms have been tuned to emphasize interesting clips.  A post on the Google News Blog explained that spotlighted stories "aren't your typical breaking news.  Instead you'll find stories of enduring appeal such as feature articles, investigative reporting and opinion pieces."

So if you decide to go looking for it, the Spotlight Video section is in the right-hand column of Google News and perhaps around one-fourth of the way down the page (depending on what sort of layout you've selected).

Then there's one other, less significant change to Google News we might as well document: the post stated, "[Y]ou may have noticed we also modified the left-hand navigation.  Now, as you scroll down the page, the navigation menu will move with you.  This way, you can always see the sectional and hot topic quick links."

These updates are perhaps minor enough not to annoy anyone and yet substantial enough that some folks will happily take advantage of them.

Easy Digital Marketing Techniques for Lead Generation

Growing your in-house database should be at the top of every marketers list. Why? When done correctly, it will house your most qualified and responsive prospects.  Though organic list growth may take time and effort, you will definitely see a high return on your investment.

Consider the following techniques to acquire new leads and grow your list with success.

1. Who is your ideal lead and how do you reach them? Create a profile for your best customer(s). This should include things such as age, gender, hobbies, job function, how do they shop (online or at stores), where do they shop, what they read, website do they visit, etc.
2. Analyze your competition. Take some time to find out what your competitors are doing to generate leads. If they have an e-newsletter, be sure to sign up to receive it. This will help you find out what type of promotions they are running, any marketing alliances they have formed, and how they are positioning their product or service. Then take some time to find out which websites and / or magazines they advertising in, whether they are running PPC campaigns and if so which key words they using, etc. Most of this can be accomplished with simple web searches.
3. Reach your best customer. Once you’ve created your customer profile(s) and finished your competitive analysis, you are ready to develop your lead generation strategy. Your strategy can include initiatives such as: banner ads on websites that your target audience visits, PPC campaign using relevant key words, direct mail or email campaigns to magazine subscriber opt-in lists, etc. You can also approach other products or service providers for co-promotions or mutually beneficial partners. If you have time to dedicate to creating editorial content, two other great lead generation and PR strategies are starting a blog or an e-newsletter.
4. Your offer is everything! You must create an intriguing offer that will prompt recipients to willingly give you their information in exchange for something they want. Your offer should be something of great interest to your target audience. For instance, you might send an email introducing your company to a magazine subscriber opt-in list that you believe your target audience reads. By including a free downloadable document such as an industry salary guide, a list of the hottest bars in town, or a best practices whitepaper, you will be able to capture contact and demographic information for many of the recipients. Another approach is to ask them to answer a few short questions in exchange for movie tickets or some other premium. Once you’ve captured their information and they’ve opted-in to your database, you will be able to continue communicating with that lead on an ongoing basis.

5. Create a landing page. It is extremely important to guide the campaign recipient through the entire process. By creating a landing page on your website that mirrors your campaign’s message / offer both from a design and copy perspective, you will encourage the recipient to follow through and fill out the form. In addition, you should give prospects the option to call you, in case they do not feel comfortable filling out the form.

6. Use a lead capture form. Your landing page can either link to a lead capture form or you can embed the form in the landing page itself.
   1. Since, your prospects will be more prone to fill out a shorter form than fill out a long and drawn out questionnaire, limit the amount of information you are asking them to provide in exchange for their premium. Besides the basic name and email address, think of including one or two other demographic questions. These questions should be well thought out to provide you with information you can leverage for future campaigns.
   2. In addition to the demographic questions, your form should include a check box giving people the option to opt-in to receive information about your company and future promotions. According to the CAN-SPAM Act, if people do not explicitly say that they would like to receive emails from you in the future, it is unlawful to send them commercial marketing emails.
   3. If you do not currently have a way to capture leads, an easy way to do this is by signing up for a web-based email marketing software. All of them will provide you with both the lead capture form and a database to house the acquired leads. They all provide you with the ability to download your list as well, so you can upload the new leads into your main database. Some are quite inexpensive with a monthly cost as low as $19.99.

7. Track your efforts. If you track your lead generation efforts, you will be able to pinpoint which initiatives are working the best and focus more of your energy on those. You might decide that others aren’t worth your time. Easy ways to track your initiatives are:
   1. Web Analytics: sign up for a free Google Analytics account. This will enable you to track how many people are visiting each page on your site and which campaign they are coming from.
   2. In your lead capture form, include one questions asking people how they heard about you with a drop down menu where customers can select from a list of your current marketing initiatives.
   3. Landing Pages: make sure you have a separate landing page for each marketing initiative. Each email, banner and PPC ad should have its own landing page so you can track page visits to these dedicated pages with your Analytics account.
   4. Dedicated 800 numbers: There are services that will provide you with a range of 800 numbers that redirect to your main phone number. Including a dedicated 800 number on each landing page will enable you to associate each call with a specific campaign.

Remember, even if are accurately targeting your best customer, your campaign will only be a success if you get them to act on your offer and opt-in to your database. Be sure to spend enough time tailoring your message and offer to the people who will receive your campaign.

Google Likened To World’s Second-Biggest ISP

Earlier this year, Arbor Networks took a moment to consider the idea of Google as an ISP, and determined that the search giant would actually be the third-largest carrier in the world.  Now Arbor Networks has revisited the concept, and it believes Google's moved up a step in the rankings.

Craig Labovitz, who holds the title "Chief Scientist" at Arbor Networks, explained how that's possible in a blog post.  After discussing the company's financial achievements, he wrote, "This month, Google broke an equally impressive Internet traffic record - gaining more than 1% of all Internet traffic share since January."

Labovitz also wrote, "Google now represents an average 6.4% of all Internet traffic around the world.  This number grows even larger (to as much as 8-12%) if I include estimates of traffic offloaded by the increasingly common Google Global Cache (GGC) deployments and error in our data due to the extremely high degree of Google edge peering with consumer networks."

Those are some rather stunning statistics.  It's hard to imagine that any one company could be responsible for so much traffic worldwide.  And it's even harder to believe a company could both pull that off and still be growing.

The findings do create some interesting possibilities where Google and its experimental ultra high-speed broadband networks are concerned, though.

Perhaps what Arbor Networks found should have some of the world's top ISPs looking over their shoulders every now and then.

What Will Google SERP Changes Mean for Reputation Management?

Some say ranking is dead. Google's going though changes that may turn SEO on its ear. Google's Matt Cutts talked about some of these changes with WebProNews not too long ago. "I'm not sure I would say ranking is dead but it's not as important as it used to be," he said.

Search Engine Results Pages (SERPs) are going to get a lot more personalized moving into the future. It's already started, but will continue to become increasingly noticeable. This raises some questions not only about SEO and ranking, but how one manages their online reputation. The fact that different people will be seeing different results in a search for your name or your company's name is going to throw a few forks in the spokes of the online reputation management process.

SearchWiki

Google recently launched SearchWiki, a way for Google users to rearrange their own search results and vote specific results up or down, leave comments, etc. This is one element of personalized search that has some industry professionals a little worried.
"I'd say that the most significant thing to happen in the search industry in 2008 was the advent of more personalized search, and even more so, the new addition of SearchWiki showing up in Google," High Rankings CEO Jill Whalen recently told me. "It's too soon to really know what will happen with that, but my guess is that it will cause some reputation management nightmares for many companies."

It's going to affect how marketers help their own clients maintain positive reputations as well. WebProNews Blog Partner Andy Beal of Marketing Pilgrim, who created the online reputation-monitoring tool Trackur, talked a little about this with me.
"It's certainly something to be concerned about--especially when you consider that Google hasn't placed much constraint on its use," he explains. "For example, what's to stop a competitor's employees from littering SearchWiki with negative 'reviews' about your business? How will that be policed? Google has indicated that SearchWiki data may be included in the regular algorithm in the future, but has been somewhat vague about how companies can address falsely posted comments."

The future isn't necessarily all bad for reputation management though.
"On the other side of the coin, we have Google's plans to further personalize search results based upon an individuals preferences and search history," Beal tells me. "I'm intrigued by a number of possibilities here, not all of which are negative."

"First, one web site's 'vote down' is another's 'vote up,'" he explains. "Think about it. OK, so a user could vote down your web listing, but they could just as easily vote down your competitor. Now, instead of spending endless nights worrying about how to move from #2 on Google to #1, your target customer just did the job for you--albeit confined to their search browser only."

"Secondly, let's go with the worst case scenario and assume that a user voted down your listing in Google," Beal continues. "They would have done that anyway! OK, so now they have the option to actually vote you off the Google 'island' but prior to this feature, they were mentally excluding you anyway--so you've not lost much."

As has become popular opinion of where Internet marketing will go as a result of Google's changes, people are going to have to start worrying less about where their site is ranked in Google, and more about analytics, and how their site is presented.

"Businesses will finally realize the vital importance of not just 'ranking' but also displaying a compelling TITLE and description/snippet," Beal says. "If a searcher's finger is hovering over the voting buttons, you want to make sure that your listing is enticing and engaging. A TITLE stuffed with keywords might get you to #3 in Google, but if the guy at #8 has a really engaging offer in his TITLE--you get voted down, he gets voted up."

The truth of the matter is, nobody really knows for sure what new online reputation management strategies are going to have be implemented when things like intent-based search and personalization become the everyday norm. I would venture to say however, that Internet marketers are going to need to be savvy in the reputation management area. Perhaps more so than traditional SEO. We'll see where it goes.